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FCI Performance Series:
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Impact of Russian/Ukrainian Conflict on Birch Plywood used in EWF

FCI Design Series: Trends in Flooring

Impact of Russian/Ukrainian conflict on birch plywood used in engineered flooring.

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Jim Gould

Founded in 2007 by industry veteran, Jim Gould

Floor Covering Institute (FCI)

We create partnerships and opportunities for the floor covering industry.

Whether it’s launching a new brand or business, finding a buyer or new partners, determining your best channel strategy, finding new distribution points, improving business disciplines, creating a social marketing strategy, finding new markets, or training and motivating your sales people, we have the expertise.

The Floor Covering Institute (FCI) is an independent consultancy focused on the floor covering industry and related markets. Our mission is to create solutions and opportunities for our clients.

Our consultants are all experts from within the flooring industry with specific areas of emphasis unique to their own experience. Under the umbrella of FCI, these consultants create a unique brain trust capable of addressing issues within every tier of the industry – retail, manufacturing, distribution, logistics, importing or exporting. We also advise and inform international investors and financial markets.

Brian Beakler, President of Floor Covering Institute

Dr. Brian Beakler, President